Copywriting Captain’s Log: Being New, All The Time

I am blessed to have a few clients I’ve now worked with for years. It’s wonderful to understand the writing style, the expectations, the turnaround time, and the little touches that will take a piece from fine to “WOW.” I love those little joys, the spark-moments when as a writer I can give my very best.

When you are new, though, it can be hard to find that groove! I’ve begun working with a few new clients lately and I have to admit, there are so many ways to do great writing. I can intuitively do some kinds of writing well, but I’ll be the first to admit that some kinds of writing take me a long time to master. I want to be successful, but sometimes that just means hours of revision and reworking to get to the place the client wants me.

The great thing is that, no matter how painstaking the process, I usually get faster, better, and more confident as I go. However, right now, I’m in the thick of the newness, and I want to encourage any of you writers out there: embrace that newness! It may give you jitters but it is impressive to be putting yourself out there. I feel empowered by my new clients who are giving me a chance to become a more diverse and versatile writer over time.